1. Develop winning email marketing campaigns.
Developing an effective Email Marketing Campaigns requires, cleverly and creatively written Emails to attract attention in a busy inbox. Here are some things you should include in your email marketing campaign.
.Personalisation and Imagery
Avoid addressing emails to Dear Sir/Madam. Use names and surname instead, as most people tend to avoid reading emails impersonal emails. Always use Images. Very few people are interested in reading an email created of walls of text. Images help your recipients quickly understand what the point of the email is, which improves the quality of your email marketing campaigns.
• Responsive Design
More than 67% of emails are read on a mobile device; this makes a responsive email design crucial. Therefore your emails sent in your marketing campaigns. Should be tested on desktop, tablet, and smartphone. to ensure your campaign practice and looks as you intended on all devices
• An Appropriate Call-to-Action
Only send emails that contain a meaningful call to action. Your marketing campaign should have one or more missions you want your recipient to achieve. Sending an email without a CTA may result that customers will avoid reading any future emails from your brand, as they may consider it a waste of time. Internet users get multiple emails per day why should they care about yours?
2. Work on your Social Media Marketing Campaign
• Start with a plan
Every successful strategy starts with a good plan; your social media strategy is no different. The majority of social media is easy and free to use which mean you may start with organic posts. It might be tempting to start posting. However, without a plan, there is no strategy and objectives to achieve or any standard to measure your success and mistakes Take the time to create a social media plan right up front to will ensure that all your social efforts support specific business goals.
• Decide which platforms are right for your business
Research research research, do not make assumptions where your target audience spends their time online. Choosing the right social platform helps to target the right audience. Keep in mind you can target different audience on different social platforms.
• Know your audience
Using social media for small business let you micro-target your audience—but first, you need to understand who your audience, you can do so by understanding who your current customers and then target people similar to your existing customers
• Create your Digital Rabbit hole
The term Digital Rabbit Hole refers to internet users search online without realising how long they are spending online, as they are gaining useful information or are entertained. These users could be spending time on your website by creating a useful blog post or news articles about your products and services, keep in mind the longer users are on your site, the more likely they will purchase your products.
• Set up a Google My Business account
Set this up and get all of your business details uploaded. It’s free and will enable you to appear in local search results for queries specific to your area of operation.
• Get Your Titles, Headers and Meta Description Tags in Order
Titles and headers help Google determine what the pages main subject is. For example, if you owned a Customised clothes shop, then the T-shirt page should have the term ” Customised T-shirts” in the page Title and related words or synonyms, of that phrase in the header. The page Title is not visible on the page so you’ll need to view the source code to review your page Titles. The header is usually the main headline above the page content, and there should only be one, unique per page.
Like the page Titles, the meta description is also not visible on the page, but it does appear with your website in the search results. You can think of your Title and Meta Description like an advertisement in Google’s search results.